IGA POST

For the promotional products industry, now is a really exciting time. Companies have discovered the benefit of handing out pens with their logo on it all over again, but on a much larger scale. Today, companies are contacting the industry to create high-quality items, creating higher revenues in the process. Because there will always be a need for added brand exposure, there will always be a need to order more products – especially as competition levels within an industry keep rising. This bodes very well in the next decade for the promotional products industry, assuming the desire for high-quality, sustainable products continues to be a point of emphasis.

Promotional products are the most beneficial when they are high quality and this value is seen as more important than just cost in the industry. Just about anything can be used as a promotional product if there is branding or a logo on it; however, that doesn’t make it a good product. The presentation and value is what keeps the branding at the top of the consumers mind. You can drink coffee without realizing what is in your cup. If you hand someone a coffee mug and then dump roasted beans on their head, they’re more likely to remember the brand- in a positive way. This is where the promotional product industry has an opportunity to evolve. By offering high quality products that have value, a bigger impression can be made on consumers and the industry creates new revenue opportunities.

Because there will always be a need for added brand exposure, there will always be a need to order more products – especially as competition levels within an industry keep rising. This bodes very well in the next decade for the promotional products industry, assuming the desire for high-quality, sustainable products continues to be a point of emphasis.