Promotional products and branded giveaways: Do they still have an impact?
The world in 2019 is more digital than ever before. As such, online marketing is the central focus when trying to attract new customers and increase business. As online marketing continues to grow, promotional products have been neglated and overlooked as a means of promoting a business. However, we at IGA believe that those of you that have abandoned this practice are really missing out.
Branded giveaways such as popsockets, pens, flashlights, and card holders are fantastic small gifts. Think of it as a little souvenir that reminds you of the company that gave it to you.
So how much of an impact are these types of products still having on the marketplace?
study by the Advertising Specialty Institute in 2016 explains everything one should know about the effectiveness of promotional products. The results from the study demonstrated that most people keep promotional products for an average of 8 months minimum. This means that YOUR advertisement is in front of them much longer than a simple ad or pop-up on a webpage!
Now let’s talk about brand ambassadors! Those who receive promotional products are very likely to pass them along to others who will also receive your advertising message of a result. The majority of consumers who receive a promotional product are also more likely to have a favorable impression of the company. Promotional products allow people to see your brand, associate your brand, and recognize your brand. The more people that become aware of your brand, the better results you will see in both business and sales. The numbers don’t lie- promotional products really do work!
Promotional products are as effective today, if not more, than years ago. What makes promotional products so popular? They’re tangible. Consumers have learned to ignore most forms of advertising such as a search ad or tv commercial. The recall rate for promotional products is a record 85% because there is something unique about receiving an item that you can actually touch, feel, and use.
Final word on branded promotional products vs. digital marketing
People love promotional products because it’s a little act of saying “I care” and “Thank you for being a valued customer”. This little act of kindness goes a very long way! Any item can have a lasting impression and there’s great value in the sentiment behind the offer. Giving away something for free- even if it costs you a few bucks- can go a long way with your customers!