Top Ten Facts about Promotional Products Industry
- After receiving a promotional product, 85% of consumers do business with the advertiser.
- Promotional products draw as many as 500% more referrals from satisfied customers.
- More than half (58%) of consumers keep a promotional product for almost 4 years.
- 89% of consumers can remember the name of the advertiser on a promotional product they received over the past 24 months.
- Adding a promotional product to the media increases effectiveness by 44%.
- 83% of consumers like receiving a promotional product with an advertising message.
- 90.4% of people report currently owning or possessing a promotional product received in the last 2 years.
- 53% of consumers use a promotional product at least once a week or more.
- 8 in 10 consumers own between 1 and 10 promotional products.
- 6 out of every 10 consumers have received promotional items from a business establishment or at trade shows, conferences, or conventions.
Great facts! Thank you for the insight!