Top Ten Facts about Promotional Products Industry

September 5, 2017 Published by 1 Comment
Post Categories: IGA POST
  1. After receiving a promotional product, 85% of consumers do business with the advertiser.
  2. Promotional products draw as many as 500% more referrals from satisfied customers.
  3. More than half (58%) of consumers keep a promotional product for almost 4 years.
  4. 89% of consumers can remember the name of the advertiser on a promotional product they received over the past 24 months.
  5. Adding a promotional product to the media increases effectiveness by 44%.
  6. 83% of consumers like receiving a promotional product with an advertising message.
  7. 90.4% of people report currently owning or possessing a promotional product received in the last 2 years.
  8. 53% of consumers use a promotional product at least once a week or more.
  9. 8 in 10 consumers own between 1 and 10 promotional products.
  10. 6 out of every 10 consumers have received promotional items from a business establishment or at trade shows, conferences, or conventions.