IGA POST

The Promotional Product industry is a 75 billion dollar industry. Consider this statistic: 72% of people said their impression of a company is better after receiving a product from them, and 50% of people use those products daily. Here are 5 reasons why you should use promotional products to enhance your business:

1. Increased brand recognition:
   How can you make your brand not only stand out from competitors, but also remain in the minds of customers? Promotional products are a simple tool that can increase brand awareness. By providing the customer a customized item that they can use every day, your business will remain top of mind.
2. Mass outreach at low cost
   With a small price tag, but long lasting impact, promotional products are a great value for your investment. A simple giveaway is a great way to increase customer loyalty and say thanks!
3. Alternative to the traditional business card
   Promotional products are a creative, useful way to showcase your contact information. Instead of leaving your customer a business card, leave them a tangible product that they can use.
4. Tactile
   When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep your business in front of customers without spending a lot of money? Easy: think about what your customers will want to keep around or find use for.
5. Powerful marketing platform
   What does your marketing portfolio look like? Does it have variety? Although having staple marketing tactics is important, being able to vary what you use to brand your business is important as well!